The Story
Founded in 1998, Miri Couture has become a trailblazer in the modest modern luxury movement. From its beginnings in New York City to today’s presence with 10 stores globally.
Blending modesty with modern luxury, our designs have been featured at Paris and Saudi Arabia Fashion Weeks and worn at red carpets and distinguished events around the world.
Through every collection, we remain dedicated to craftsmanship, artistry, and creating pieces that embody timeless elegance and individuality.
The Designer
Miri Urbach, the Belgium American designer raised in a Queens Orthodox Jewish neighborhood, has been immersed in fashion from a very early age. Intrigued by self-taught French masters Jean Patou and Jacques Fath, she would often watch her grandmother shop couture, experiences that primed her for a life in design. Inspired by stories of other self-taught, entrepreneurial female designers like Vivienne Westwood and Diane von Fürstenberg, Miri was driven in her early twenties to launch a custom fashion shop on 7th Avenue in New York City.
What began as a small atelier has since evolved into Miri Couture, a global fashion house with locations across New York, New Jersey, London, and Israel.
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Bridal is by appointment only. Eveningwear & Ready-to-Wear can be shopped anytime with walk-ins welcome.
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We have boutiques in New York, New Jersey, Israel, and London.
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Yes — Miri offers one-on-one couture design services to create your dream piece.
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Our collections are available in a range of sizes, with tailoring available to ensure the perfect fit.
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Currently, our pieces are available exclusively in-store to ensure a personalized experience.
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Yes — alterations are included with all bridal gowns and couture custom pieces.
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We recommend booking your bridal appointment a minimum of 3 months before your wedding.